Dubai Dealer Academy

Driving innovation leadership in the automotive industry.

Developed in collaboration with the Automotive Business School of Canada and the Automotive Association for the Middle East and North Africa (AMENA), the Global Dealer Academy | Dubai delivers regionally adapted training for automotive OEMs, dealers, and importers across the MENA region.

Global Dealer Academy programs blend global best practices with regional insights to help professionals strengthen dealership performance, customer experience, and profitability

The Global Dealer Academy is the region’s first customized qualification for the automotive sector, tailored to meet the evolving needs of OEMs, dealers, and importers.

Program Overview

Built by the automotive industry, for the automotive industry.

By combining 25 years of Canadian automotive training excellence with regional expertise from AMENA, this program sets a new benchmark for industry-relevant, results-driven education across the MENA region

Momentum in Motion

This milestone marks a major step in creating a sustainable talent pipeline for the future of MENA’s automotive industry. Together, we’re driving the business of automotive success worldwide.

The first cohort of the Dubai Dealer Academy will officially launch in February 2026.

Our Programs

Executive Leadership

Executive Leadership

Module 1 : Mena Automotive Industry Landscape

Explore the unique business models, market dynamics, and regulatory environments of the Middle East and North Africa.

Module 2 : Family Business Leadership & Governance

This course addresses generational transitions, governance, and succession planning in family-owned dealerships

Module 3 : Cross-Cultural Leadership Excellence

Learn to lead diverse teams and build inclusive environments in organizations with 50+ nationalities.

Module 4 : Strategic OEM Relationship Management

Master the art of negotiating exclusive partnerships and managing OEM expectations.

Module 5 : Operational Excellence in Complex Environments

Focus on managing operations across multiple sites and brands.

Module 6 : Leadership Communication and Influence

Develop advanced communication skills for engaging stakeholders, managing crises, and building industry influence

Let’s work together

to build your organization’s future-ready workforce.