Customer Experience
and Digital Retailing
Building strong customer relationships is essential to a dealership’s long-term success
You’ll dive into dealership management and customer relationship management systems, social media, artificial intelligence, and other emerging tools that help create a seamless and personalized customer experience.
Quick info:
- Intermediate
- English
- KHDA Certified
Explores digital tools, utilize Customer Relationship Management systems, and online strategies that shape customer experience and retention.
- Assess primary market area and examine strategies for target market.
- Assess dealership websites, social channels and lead management processes.
- Compare traditional vs. modern marketing strategies.
- Apply relevant UAE legislation.
- Support technology adoption using change-management principles.
