Dubai Dealer Academy
Driving innovation & leadership in the automotive industry
Developed in collaboration with the Automotive Business School of Canada and the Automotive Association for the Middle East and North Africa (AMENA), the Global Dealer Academy | Dubai delivers regionally adapted training for automotive OEMs, dealers, and importers across the MENA region.
Global Dealer Academy programs blend global best practices with regional insights to help professionals strengthen dealership performance, customer experience, and profitability
The Global Dealer Academy is the region’s first customized qualification for the automotive sector, tailored to meet the evolving needs of OEMs, dealers, and importers.
Program Overview
Built by the automotive industry, for the automotive industry.
By combining 25 years of Canadian automotive training excellence with regional expertise from AMENA, this program sets a new benchmark for industry-relevant, results-driven education across the MENA region.
Momentum in Motion
This milestone marks a major step in creating a sustainable talent pipeline for the future of MENA’s automotive industry. Together, we’re driving the business of automotive success worldwide.
The first cohort of the Dubai Dealer Academy will officially launch in February 2026.
Our Programs
Executive Leadership
Automotive Operations Excellence
Module 1: Integrated Dealership Leadership and Management
People are the heart of every dealership. Leading teams with different experiences, goals, and perspectives takes strong management skills and an understanding of what motivates people.
Module 2: Automotive Retail Financial Mastery
Understanding the financial side of a dealership is key to effective management. In this course, you’ll take a close look at a dealership’s financial statement.
Module 3: Customer Experience and Digital Retailing
Building strong customer relationships is essential to a dealership’s long-term success
Module 4: Profit Driven Parts and Accessories Operation
Running a successful parts department takes both strategy and attention to detail. In this course, you’ll explore ways to improve profitability and efficiency through a comprehensive review of parts operations
Module 5: Service Operations Excellence
This detailed, results-oriented course introduces students how to effectively manage a service department with a focus on strategies to manage people, processes, and performance.
Module 6: Strategic Sales Operations: New and Pre-Owned Vehicles
In this course, you’ll focus on optimizing the operations and performance of both new and used vehicle sales departments.
Module 7: Dealer Business Planning and Growth Strategy
In this final course of the program, you’ll bring together everything learned in previous courses to create a strategic plan for dealership growth
Let’s work together
to build your organization’s future-ready workforce.
